writeaboutwarming

January 12, 2011 – Have you heard about WaterLess Jeans? If not, you will be. Levi’s is introducing jeans that use 28% less water in their manufacture. They’ve achieved this by reducing the number of washing machine cycles new jeans are subjected to; incorporating ozone processing into the garment washing; and removing the water from stone washing. The new jeans go on sale this month, and the spring lineup promises to save 4,227,000 gallons of water. More and more vendor factories will be bringing the process online, with a major decrease in water usage the goal for Fall 2011. Of even greater importance is Levi’s interest in reducing the need for irrigation, and the use of pesticides, in the growing of cotton. Twenty-five percent of all pesticide use is directed at growing cotton. Reducing pesticide use is critical to bringing the occurrence of cancer in this country under control. What else can businesses do to reduce environmental harm? One environmental watchdog that works closely w...